We are deeply grateful to all of our generous sponsors.
Thank you for your support, and welcome to the Endurance Cubed family!
Incorporated in January 2005, 2XU is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments.
In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sporting niches.
Designed and tested in consultation with leading industry experts and sporting institutes, all 2XU garments employ intelligent physiological design, cutting edge performance fabrics and construction.
From the elite athlete driving their body to its limits, to the weekend warrior out to achieve personal goals, 2XU provides the equipment required to take the human form to the best it can be.
Founded and based in Melbourne, Australia; 2XU now boasts vast international distribution and is fast becoming the most technical sports brand in the world.
Fluid began as a senior project between a nutritional biochemist and an exercise physiologist at Cal Poly State University in San Luis Obispo, California. Founders Richard Smith and David Brown saw a need for post-exercise recovery nutrition that wasn’t being met. They scoured shelves at specialty running and cycling stores. They read ingredient lists, nutrition facts and marketing statements. Nothing they saw matched what was being said in the latest scientific research. The nutritional products available were not matching up with the latest body of knowledge about how humans use nutritional elements during and after exercise.
So they set out to create their own solution. After months of research and development in the kitchen of a rented home next to the Cal Poly campus, they developed a product that would revolutionize how athletes train, recover and improve. Fluid Recovery was born to help people young and old get the nutrients their body need, immediately after exercise, to aid in muscle recovery and allow them to go out the next day and do it again.
But being at the forefront of an entire new product category wasn’t easy. They worked hard. The company grew steadily and organically, expanding its reach from San Luis Obispo to Southern and Northern California, and eventually across the country. Now Fluid is sold online, in specialty stores throughout the United States, and is exported to Costa Rica and Canada.
Our mission, vision, and values provide the foundation for our fundamental business practices, and the framework to build strong relationships with our employees, customers, suppliers, and the community. No matter how large Fluid grows, its founding principles remain the same.
BH Bikes has been for over a century a synonym of bicycles, cycling, sportsmanship and self-improvement. Many children have given their first and hesitant turn of the pedals with a BH bicycle, and legendary cyclists have also been created on many of these bikes.
The journey of BH Bikes started in 1909 as a result of the genius and enterprising spirit of three brothers: Cosme, Domingo andarte Juan Beistegui Albistegui.
Since those first days of cycling with Gustaaf Deloor and his victories in the firs two editions of the Vuelta a España (1935 - 1936) until this days with Direct Energie Team, BH Sr Suntour KMC, Mario Mola, Fernando Alarza, Eneko Llanos... there is a list of great moments that includes victories in Tour de France, Olympic Games, World Cup, Wordl Triathlon Series, etc...
But our most important triumph is being day by day riding with you. #over100yearsridingwithyou
BLACK RIFLE COFFEE COMPANY
Black Rifle Coffee Company is a veteran owned, premium coffee roaster. We roast to order our single origin coffees for our customers after they place an order to ensure they receive the freshest coffee available.
"I started Black Rifle Coffee Company to provide a high-quality, roast-to-order, coffee to the pro 2A and veteran communities. Between deployments to Iraq and Afghanistan, I was working to refine both my coffee roasting skills and my firearms skills. I have spent over a decade researching coffee, refining my roast profiles and (of course) drinking what I roast. Black Rifle Coffee is quite literally the combination of my two favorite passions. I take pride in the coffee we roast, the veterans we employ and the causes we support. Thank you, Evan "
The World's Best Wetsuits, Race swimwear, Tech suits, and triathlon gear to make you faster and more comfortable in the water.
Aptly named to suggest 70% of the earth is covered in water, blueseventy is the world leader in technical triathlon, open water and pool swimming products. Since 1993, we design, test, refine and craft wetsuits and swim skins using superior materials and revolutionary details that equate to comfort, freedom from restriction and ultimately a competitive advantage in the water. blueseventy products have instilled confidence in beginners as well as carried world-class athletes to countless Olympic and World victories.
PARK CITY RUNNING COMPANY
"Our focus is our community of runners and custom fitting athletes with the gear they need to run longer, stronger and faster."
BIOASTIN HAWAIIAN ASTAXANTHIN
Bioastin® supports joint and tendon health, skin during UV and sun exposure, eye and brain health and improves recovery from exercise. Astaxanthin is a red carotenoid and a potent antioxidant found in plants, animals and algae. It is over 500 times more powerful than Vitamin E and 10-20 times stronger than other carotenoids such as Zeaxanthin, Lutein, Lycopene and Beta-Carotene. BioAstin® is derived from Haematococcus Pluvialis is the richest source of natural Astaxanthin.
Photographer specializing in endurance sports and multi-day adventure races by capturing moments of intense and dynamic adventure.
PROBAR® creates delicious, healthy, plant-based products. We provide REAL FOOD choices with a commitment to quality, sustainability and fantastic taste.
OUR STORY -- When our CEO Jeff Coleman moved to Park City, Utah in 2002, he was an ‘eat whatever’s there’ kind of guy. Exploring hundreds of miles of Park City trails changed him as it occurred to him that Philly Cheese Steaks and martinis were not the best choices for refueling. Jeff wanted to make more informed decisions about nutrition. He sought out a well-respected local food coach to help educate him about the nutritional benefits of eating simple, real foods. He learned that good, whole food was integral not only to athletic performance, but also overall health and wellness. Jeff’s cheese steak days were over!
Soon after at a health food store in Park City, Jeff tried a locally made energy bar. He was surprised a bar so healthy didn’t taste like flavored cardboard. The bar was truly delicious! In one bite PROBAR® smashed all his preconceived notions of what a sports nutrition bar could taste like. Jeff was convinced “In this busy world, we are constantly at risk of making unhealthy food choices. PROBAR® is a great tasting, whole food alternative that is convenient and uncompromising in quality.” Within a month he committed to fund and grow the company, eventually going on to buy it outright.
Jules Lambert soon joined PROBAR® as director of sales. Jules, like Jeff, was passionate about PROBAR® and knew that others would be too. His first order of business was to introduce the bars to a wider audience. Jules, his wife and three kids set off on what turned into a two-year road trip, during which time they lived out of their RV as PROBAR® ambassadors. Jules’ wife even gave birth to their fourth child during their travels! Now, years later, as PROBAR’s president, Jules maintains that same level of passion and dedication.
Led by Jeff and Jules PROBAR® has since grown into a nationally recognized brand but remains true to its roots. The vision that drove PROBAR® in its early days has never wavered and is engendered in PROBAR’s employees, partners, vendors, and customers. PROBAR® will continue to focus on its mission:
PROBAR® creates delicious, convenient, healthy, plant-based food products. We strive to become the leading provider of REAL FOOD choices, always maintaining our commitment to quality, sustainability, and fantastic taste.
Rudy Project is one of the leading companies in the sporting and optical sector designing technical sunglasses and helmets.
Conceived in the city of Treviso in the region of Veneto and deeply rooted in the land responsible for its inspiration, Rudy Project quickly became an international reality. As a leader in sports eyewear, it now produces and distributes sunglasses, masks and other sport accessories of the highest technical quality. Rudy Project designer products are made especially for the sports world and as everyone knows: sports have strict rules, mistakes are not allowed. Only by focusing on the quality and versatility of the product, only by paying heed to the needs of athletes of different disciplines can you create original technical solutions that are truly adapted to meet their needs.
Zealios was founded in 2009 when a group of health-conscious endurance athletes realized that we simply could not find high quality skincare products that performed on race day. As outdoor-loving souls, we also understood the importance of protecting ourselves against the potentially harmful effects of direct sunlight, high altitudes, and salty swims.
We set out to create performance-based personal care products formulated specifically with athletes in mind.
After years of testing and development with endurance junkies across the world, we have now successfully created a line of products to serve an athletes’ every need--from training day, to race day, to recovery & prevention. We design our product formulas to enrich performance, cleansing, and restorative needs of athletes everywhere.