We are deeply grateful to all of our generous sponsors. 
Thank you for your support, and welcome to the Endurance Cubed family!






Fluid began as a senior project between a nutritional biochemist and an exercise physiologist at Cal Poly State University in San Luis Obispo, California. Founders Richard Smith and David Brown saw a need for post-exercise recovery nutrition that wasn’t being met. They scoured shelves at specialty running and cycling stores. They read ingredient lists, nutrition facts and marketing statements. Nothing they saw matched what was being said in the latest scientific research. The nutritional products available were not matching up with the latest body of knowledge about how humans use nutritional elements during and after exercise.

So they set out to create their own solution. After months of research and development in the kitchen of a rented home next to the Cal Poly campus, they developed a product that would revolutionize how athletes train, recover and improve. Fluid Recovery was born to help people young and old get the nutrients their body need, immediately after exercise, to aid in muscle recovery and allow them to go out the next day and do it again.

But being at the forefront of an entire new product category wasn’t easy. They worked hard. The company grew steadily and organically, expanding its reach from San Luis Obispo to Southern and Northern California, and eventually across the country. Now Fluid is sold online, in specialty stores throughout the United States, and is exported to Costa Rica and Canada.

Our mission, vision, and values provide the foundation for our fundamental business practices, and the framework to build strong relationships with our employees, customers, suppliers, and the community. No matter how large Fluid grows, its founding principles remain the same.




The World's Best Wetsuits, Race swimwear, Tech suits, and triathlon gear to make you faster and more comfortable in the water.

Aptly named to suggest 70% of the earth is covered in water, blueseventy is the world leader in technical triathlon, open water and pool swimming products. Since 1993, we design, test, refine and craft wetsuits and swim skins using superior materials and revolutionary details that equate to comfort, freedom from restriction and ultimately a competitive advantage in the water. blueseventy products have instilled confidence in beginners as well as carried world-class athletes to countless Olympic and World victories.



"Our focus is our community of runners and custom fitting athletes with the gear they need to run longer, stronger and faster."




Bioastin® supports joint and tendon health, skin during UV and sun exposure, eye and brain health and improves recovery from exercise. Astaxanthin is a red carotenoid and a potent antioxidant found in plants, animals and algae. It is over 500 times more powerful than Vitamin E and 10-20 times stronger than other carotenoids such as Zeaxanthin, Lutein, Lycopene and Beta-Carotene. BioAstin® is derived from Haematococcus Pluvialis is the richest source of natural Astaxanthin.




Photographer specializing in endurance sports and multi-day adventure races by capturing moments of intense and dynamic adventure. 





Rudy Project is one of the leading companies in the sporting and optical sector designing technical sunglasses and helmets.
Conceived in the city of Treviso in the region of Veneto and deeply rooted in the land responsible for its inspiration, Rudy Project quickly became an international reality. As a leader in sports eyewear, it now produces and distributes sunglasses, masks and other sport accessories of the highest technical quality. Rudy Project designer products are made especially for the sports world and as everyone knows: sports have strict rules, mistakes are not allowed. Only by focusing on the quality and versatility of the product, only by paying heed to the needs of athletes of different disciplines can you create original technical solutions that are truly adapted to meet their needs.




Zealios was founded in 2009 when a group of health-conscious endurance athletes realized that we simply could not find high quality skincare products that performed on race day. As outdoor-loving souls, we also understood the importance of protecting ourselves against the potentially harmful effects of direct sunlight, high altitudes, and salty swims. 

We set out to create performance-based personal care products formulated specifically with athletes in mind.

After years of testing and development with endurance junkies across the world, we have now successfully created a line of products to serve an athletes’ every need--from training day to race day, to recovery & prevention. We design our product formulas to enrich performance, cleansing, and restorative needs of athletes everywhere.



Through proper planning and execution, Soflete is dedicated to giving SOF the strength and stamina to accomplish their mission. 

Designed by, and for, US Special Operations Personnel, their programs ensure you'll get what you've been missing. No matter where you are - at home, at the gym or on the range - you'll be able to easily access your training with our mobile app. You'll also be able to log results, track your progress, and chat with coaches and other athletes.
Beyond their Strength and Stamina workout programs, we also offer the first continuous shooter training program. Combining live and dry fire exercises with an elevated heart rate to help prepare you for any real-world situation.
Their Nutrition Program, led by their Registered Dietitian Nutritionist, makes maximizing your body's performance simple and delicious—with easy to prepare, mouthwatering food that's both tailored to you and rooted in actual science.
Finally, they've also created their own line of high-quality supplements and gear to make sure you get the most out of every second you spend training with them. All so you can see the improvements you want and achieve maximum results.